Our Advantages
Leading corporation often experience a disconnection between corporate strategy and marketing execution. Normally creative agencies lack deep industry insight and accurate analytical problem-solving approaches. The result: concepts that are only superficially rooted in corporate strategy.
Empower
ICM (Integrated Creative Marketing) agency works at the intersection of
strategy, creativity and innovation which is supported by advanced production.
Aim to fill the void in the market between excellence marketing strategy consultancies
and professional creative agencies. By infusing profound business understanding
and analytical problem solving into early stage creative development, and using
internal and external activation concept to leverage execution of corporate
strategies, chances are we will see less isolated campaigns and more strategic
communication that directly enables corporate objectives.